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How AR and 3D Modelling Are Helping Consumers Buy Their Perfect Car

Automotive
By Matthew Soames

Image: https://pixabay.com/photos/car-blue-exhibition-showroom-71159/

When it comes to managing a successful business, it’s often about taking advantage of what modern tech has to offer. For example, in the auto sector, there have been vast opportunities to integrate technology into vehicles. This led to many people purchasing cars due to how some in-built systems are like having another phone.

Car dealerships and showrooms continue to try to make the deal that much sweeter, and augmented reality is set to help consumers make a more informed decision. It might seem a bit odd to tie augmented reality 3D modelling into the mix, but many showrooms are pushing for advanced features not just in the vehicles, but in the car-buying process.

It comes as no surprise that technology is making waves. Even entertainment platforms such as Netflix, Prime and NetBet make excellent uses of technology, with online transactions, VR and AI leading the way. That said, here’s how AR and 3D modelling are helping consumers buy cars.

How exactly can AR help consumers make a purchase?

To understand how AR can help, it’s a good idea to look into a list of features that car owners can take advantage of when adding AR into the mix. Some features include:

  • Place a virtual car on the driveway and make customisations – In a dealership, consumers will not only get the chance to place a car on the driveway with the help of AR and 3D modelling, but also change the paint job and look into various systems.
  • Benefit from the potential of virtual assistants – With the help of augmented reality, car owners can get help from trusted mechanics to service their vehicle in various ways. It’s all about convenience and accessibility.
  • Get into the driver’s seat from the comfort of your home – With the help of AR, you can get into the driver’s seat of a virtual car with full 360º gyroscopic integration. It’s a fantastic way to look into the various features of a car without having to leave the comfort of your home.
  • Get all of the data you need before coming to a decision – Technology is bridging the gap between consumer and dealership, making it that much easier for the former to figure out if the vehicle is worth their time and money.

Mercedes, Car, Auto, Luxury, Vehicle, Modern

Image: https://pixabay.com/photos/mercedes-car-auto-luxury-vehicle-1229238/

How dealerships transform the business landscape with 3D modelling and AR tech

Now that you know precisely how AR can elevate the experience, it comes as no surprise that many showrooms and dealerships push for AR technology to help drive sales. It makes it much easier for car buyers to figure out if the vehicle is worth purchasing. With the help of the right app, customers can scan vehicles and change colours, looking into the various ways they can customise the experience and go for the perfect look. It’s becoming easier than ever for the auto industry to integrate various types of technology into the shopping process, making the search for a new car a more entertaining experience.

What makes technology so amazing is that this is only the tip of the iceberg. There’s no telling how much more advanced showroom and dealership technology will become, as there’s no way to go but up. Technology is undoubtedly making it a more comfortable experience for car buyers and sellers alike.

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